Project Description: This UGC video campaign for DOGSHOOD—a German brand specializing in no-pull dog harnesses—showcases the incredible speed and ease of their product. Using my pack of 15 rescue dogs, I put the harness on 9 different dogs of all sizes in under 3 seconds each. The video captures the genuine chaos, excitement, and ultimate calm of managing a multi-dog household, proving that DOGSHOOD harnesses are a game-changer for anyone with energetic or anxious pups. No scripts. No actors. Just real dogs, real reactions, and real results.
The campaign’s strength lies in its authenticity and practical demonstration. Instead of relying on polished studio shots, it features real-world scenarios—from wriggly puppies to excited seniors—that any dog owner will recognize. The speed and simplicity of the harness are immediately apparent, building trust and showcasing the product’s superior design. Each dog’s unique personality shines through, making the content relatable and highly shareable. Multiple campaigns were produced, each highlighting different aspects of the harness’s durability, comfort, and ease of use.
Skills Demonstrated:
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Pet Product UGC Strategy
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Multi-Dog Handling & Reaction Capture
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Authentic Product Demonstration
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Relatable Lifestyle Storytelling
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Speed & Efficiency Showcasing
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Multi-Campaign Production
Client: DOGSHOOD (German No-Pull Dog Harnesses)