who am I?

My Story

Why a Former TV Magician is Your Best Bet for Western UGC

22 years in China • Tech-Savvy Gen X • Comedic Storyteller

I mastered the art of attention on TV stages, and now I apply that same magic to Chinese brands. No rabbits, no cheesy tricks – just the proven ability to make Western audiences stop scrolling and actually notice your products.


Geno DeVille - UGC Expert
Why I’m the Secret Weapon for Pet & Lifestyle Brands

The Dog Dad Difference

Pack Leader of 14 Dogs • Former TV Magician • Your Product’s New Best Friend

China Experience

The Pack Leader

14 dogs strong – from Malamutes to Shiba Inus to Chinese street dogs. I don’t just test pet products; I have a full-time focus group! Whether it’s toys, food, or gear, my pack gives you real, authentic reactions that pet owners trust instantly.

Entertainment Background

The Storyteller

Former TV magician who knows how to make products shine. I create content that captures the genuine joy, chaos, and love of life with dogs. Your pet product isn’t just another item – it’s part of the family adventure, and I show exactly why.

Tech & Dogs

The Cultural Bridge

22 years in China + understanding what Western pet owners want. Many innovative pet products come from Chinese manufacturers. I bridge that gap – making Chinese pet tech, gear, and innovations feel familiar and trustworthy to Western dog lovers.

The Ultimate Pet Content Formula:

“Real dog reactions + genuine storytelling + cross-cultural expertise = Content that makes pet owners click ‘buy'”

From Chinese pet tech startups to Western brands using Asian manufacturing – I create content that shows your product solving real problems for real dogs (and their very tired but happy human).

Meet the pack: 1 Alaskan Malamute • 1 Shiba Inu • 2 Samoyeds • 3 Chinese Street Dogs • 7 bouncing puppies (as of today!)

See how we turn 'weird finds' into 'must-have' products

Some of my work

Highlight UCG Porfolio

Where Magic Meets Manufacturing: Stories That Sell

14 rescue dogs, 35 years of magic, and British comedy meet authentic UGC that makes technical products feel human and hilarious.

I take amazing products (especially those tricky-to-explain tech and tool gems) and turn them into compelling stories that real people actually enjoy watching. No confusing jargon, no corporate speak – just genuine, laugh-out-loud content that builds trust and drives action.

Current portfolio features spec ads showing how I transform complex features into relatable, shareable stories that make audiences smile and brands shine.

Introduction
Introduction
8-1 wire tool
Product Spotlight / Tutorial / How-To
Duck Snacks
Tutorial / How-To
Dog Nap
Product Spotlight / Testimonial / Review / Voiceover B-roll
Magnetic Selfie Screen
Product Spotlight / Voiceover B-roll
Nory Dog food
Product Spotlight / Testimonial / Review
TruBrit Clothing Brand UK
Product Spotlight / Testimonial / Review / Voiceover B-roll
Insta Fit AI
Product Spotlight / Voiceover B-roll
Chicken Road 2
Product Spotlight / Testimonial / Review
Tug Whitey
Story / Voice Over
STORY TIME
Story / Voice Over
Paw Print Posse Stories
Story / Voice Over